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Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news
In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.
🔍 What you'll learn:
- Why Amazon’s EQR + NLP changes killed old launch tactics
- How backend data can destroy your ranking (even if the product is great)
- Real strategies from 150+ successful launches
- Why your PPC might be failing — and how to fix it
- Launch phases & persona targeting that actually work in 2025
This episode is sponsored by:
Sellerboard - https://sellerboard.com/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Timestamps
00:00 – Think Launching on Amazon Is Easy? Think Again
02:40 – Why Data-Driven Launches Beat Hacks Every Time
05:56 – The Anatomy of a Failing Product (Case Breakdown)
09:06 – How Crappy Listings Get Updated Without You Knowing
11:59 – Why Great Products Still Fail to Rank
14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)
17:37 – The Secret to Beating Amazon Support: Ask THIS
20:41 – Image Strategy: Value Buyers vs. Pro Buyers
24:12 – Boosting Conversions by Targeting Buyer Personas
26:50 – Success Leaves Clues: Colin’s Launch Formula
29:59 – Forget Product Launches. Launch Keywords Instead
33:38 – How Amazon Search Mirrors Google’s AI Changes
38:06 – Should You Ever Pause Your PPC Campaigns?
41:09 – How to Cut PPC Without Killing Your Ranking
44:15 – Amazon’s Hidden Flat File & Browse Node Secrets
46:57 – Why Flat Files Break Listings (And How to Fix Them)
👇 Drop a comment with “I subscribe” and I’ll reply personally!
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
5
50025,002 ratings
Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news
In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now. Whether you're prepping your first launch or fixing a failed one, this episode will change how you launch forever.
🔍 What you'll learn:
- Why Amazon’s EQR + NLP changes killed old launch tactics
- How backend data can destroy your ranking (even if the product is great)
- Real strategies from 150+ successful launches
- Why your PPC might be failing — and how to fix it
- Launch phases & persona targeting that actually work in 2025
This episode is sponsored by:
Sellerboard - https://sellerboard.com/
Sophie Society - Free PPC audit → https://calendly.com/sophiesociety/noa
Levanta - Affiliate Shift Calculator → https://hubs.ly/Q03jnb3B0
Flat World Network - https://flatworldnetwork.com/ HONU Worldwide - https://honuworldwide.com/
Marketing Misfits - https://marketingmisfits.co/ Start. Scale. Exit. Repeat - https://www.amazon.com/Start-Scale-Exit-Repeat-Entrepreneurs/dp/B0CYWGZ6YL
Timestamps
00:00 – Think Launching on Amazon Is Easy? Think Again
02:40 – Why Data-Driven Launches Beat Hacks Every Time
05:56 – The Anatomy of a Failing Product (Case Breakdown)
09:06 – How Crappy Listings Get Updated Without You Knowing
11:59 – Why Great Products Still Fail to Rank
14:40 – Amazon’s AI Algorithm Explained (EQR + NLP Models)
17:37 – The Secret to Beating Amazon Support: Ask THIS
20:41 – Image Strategy: Value Buyers vs. Pro Buyers
24:12 – Boosting Conversions by Targeting Buyer Personas
26:50 – Success Leaves Clues: Colin’s Launch Formula
29:59 – Forget Product Launches. Launch Keywords Instead
33:38 – How Amazon Search Mirrors Google’s AI Changes
38:06 – Should You Ever Pause Your PPC Campaigns?
41:09 – How to Cut PPC Without Killing Your Ranking
44:15 – Amazon’s Hidden Flat File & Browse Node Secrets
46:57 – Why Flat Files Break Listings (And How to Fix Them)
👇 Drop a comment with “I subscribe” and I’ll reply personally!
This episode is brought to you by Flat World Network:
Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.
💥 Get your FREE Amazon Audit - https://flatworldnetwork.com/
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