Sarah Bell says data goes beyond numbers — it's a powerful tool for weaving captivating stories that allows agents to take the customer journey to a whole new level. The principal of innovation and industry at CoreLogic, and named Innovator of the Year - Individual and Excellence Award winner at the REB awards for 2023, sits down with Grace Ormsby to share how she leveraged her background as a researcher to find her career stride in the real estate industry. The co-founder of Aire Software and self-proclaimed mum of AI-powered platform RiTA also highlights the power of data-driven storytelling to enhance the client experience while emphasising that data does not eliminate, but rather imbues humanity into real estate transactions.

In this episode, you will also hear:

• The hidden emotional labour costs in real estate transactions
• Why real estate deals should not be viewed as project management
• How data helps create a personalised and humanity-driven customer experience

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