The central theme of this podcast episode revolves around the intricate process of developing new seasoning products and the associated challenges within the culinary market. We engage in an enlightening discourse with Amy Young from Old World Spices, who elucidates the complexities inherent in the creation and commercialization of spices, rubs, and sauces. Through our dialogue, we uncover the sobering reality that less than 20% of new products developed in the lab successfully reach the market, emphasizing the necessity for patience and persistence in this competitive industry. Furthermore, we explore the importance of branding and market presence, particularly for newcomers seeking to establish themselves amidst established competitors. This episode serves as an invaluable resource for those aspiring to navigate the multifaceted world of culinary product development.

Companies mentioned in this episode:

• Painted Hills Natural Beef
• Old World Spices
• Jack Daniels
• Fire and Smoke Society
• PK Grills
• Blackstone
• Loot and Booty
• Boar's Night Out
• Bobby Flay

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy