Welcome to the Busi-ness Podcast! In this week’s episode, I speak with Amy Liu, founder and CEO of clean beauty brand, Tower 28 Beauty. Whilst growing up, Amy had suffered with severe eczema and struggled to find products that worked for her. After several years working in the beauty industry, Amy set out to create products that worked for her and launched Tower 28 Beauty. We spoke about entering a highly saturated marketplace and the issues surrounding regulations in the beauty industry. We discussed building a brand around inclusivity and whether her founder journey had been influenced by stereotypes and the glorification of entrepreneurship. Amy also spoke candidly about creating a product for everyone and the fear of becoming a fad. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Welcome to the Busi-ness Podcast! In this week’s episode, I speak with Amy Liu, founder and CEO of clean beauty brand, Tower 28 Beauty. Whilst growing up, Amy had suffered with severe eczema and struggled to find products that worked for her. After several years working in the beauty industry, Amy set out to create products that worked for her and launched Tower 28 Beauty. We spoke about entering a highly saturated marketplace and the issues surrounding regulations in the beauty industry. We discussed building a brand around inclusivity and whether her founder journey had been influenced by stereotypes and the glorification of entrepreneurship. Amy also spoke candidly about creating a product for everyone and the fear of becoming a fad. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Busi-ness Podcast! In this week’s episode, I speak with Amy Liu, founder and CEO of clean beauty brand, Tower 28 Beauty. Whilst growing up, Amy had suffered with severe eczema and struggled to find products that worked for her. After several years working in the beauty industry, Amy set out to create products that worked for her and launched Tower 28 Beauty. We spoke about entering a highly saturated marketplace and the issues surrounding regulations in the beauty industry. We discussed building a brand around inclusivity and whether her founder journey had been influenced by stereotypes and the glorification of entrepreneurship. Amy also spoke candidly about creating a product for everyone and the fear of becoming a fad. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Amy Liu, Founder of Tower 28 Beauty.

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.&nbsp;<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Business

Entrepreneurship

Marketing

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.  Hosted on Acast. See acast.com/privacy for more information.

I’m Emily Austen, founder and CEO of London based PR Agency, EMERGE. I am passionate about launching and scaling small businesses, and have been fortunate enough in my 13 year career, to work with some of the most exciting, category defining brands in the world. I started my business when I was 22 years old, fresh out of University. Since that time, the world has got louder. Our expectations have got harder, and our lives have become busier. Fobbing friends off with the stock answer we have all became accustomed to, ‘I’m so busy,’ is an attempt to compel, conflate and convince. But when did being too busy become a mark of status? Why is the goal to never have any free time? And just what the fuck is everyone doing? Are we setting unrealistic expectations for future entrepreneurs and business owners, by encouraging them that a maniacal approach to diarising is the standard? I'm really interested in the difference between busy lives, and full ones, and keen to understand how the smartest people I know create systems and processes to enable them to do it all. This podcast aims to give you a realistic, detailed insight into the honest stories, the failures, the triumphs, the intricacies, the mistakes, the come backs, the fuck ups, from those set to make their mark; the leaders, movers and shakers, trailblazers and game changers. We cover imposter syndrome, cashflow, hiring and firing, call out culture, resilience, anxiety, global growth, daily routines + knowing when to quit, choosing the best in the Busi-ness, to help you cut through the noise, and optimise your success.&nbsp; Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Amy Liu, Founder of Tower 28 Beauty.

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