Geoffrey Zakarian talks with Andrew Ross Sorkin about his early obsession with advertisements, how he landed a gig at the New York Times, and his meticulous research process for his book "Too Big to Fail".

Andrew Ross Sorkin is a financial columnist at the New York Times and co-anchor of CNBC's Squawk Box. He also co-created the showtime series Billions. His book "Too Big to Fail" is widely considered the strongest account of the 2008 financial crisis.

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