In this Marketing Over Coffee:

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Angela starting in digital and then moving to MA when they were the leaders in Radio (the largest holder of 800 numbers after the phone company!)

Fighting back Google’s push into radio

Moving the science of driving response over to TV

Creating the All-Inclusive TV Offering

Nuts.com case study – 10 days to launch!

10:06 LinkedIn – We’ve got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!

Deciding not to go back to the office post Covid

Balancing Brand vs. Performance in the creative

Helping clients enter the TV market for the first time with less pain

Creative ESP, the pre-testing platform

19:12  Get the high ROI only direct mail can deliver, work with a full service direct mail partner.

Using Animatics to test messaging

Annika the AI based media buying platform

TV as the best storytelling medium, but the hardest to measure

Cord shavers

Angela on LinkedIn more info on Marketing Architects

Join The Analytics for Marketers Slack group!

Follow John and Chris on LinkedIn

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The post Angela Voss on All-Inclusive TV appeared first on Marketing Over Coffee Marketing Podcast.