In this captivating conversation, media strategist Natalie Fulton reveals how she’s transformed animal advocacy through her work at Pro Animal Future and her popular YouTube channel. Moving beyond the typical vegan food content, Natalie shares her journey from pandemic-inspired vegan to digital storyteller activist who successfully brings animal rights messaging to mainstream audiences. From her strategic shift toward political advocacy through ballot initiatives to her undercover infiltration of meat industry propaganda programs, Natalie offers a refreshing blend of humor, stoic philosophy, and practical wisdom for creating meaningful change in a challenging media landscape.

Episode Highlights:

• The strategic shift from “consumer frame” to “civic frame” in animal advocacy
• Tips for growing a successful social media presence that reaches beyond vegans
• Behind-the-scenes insights from Pro Animal Future’s ballot initiative campaigns
• Parallels between the gay marriage movement and animal rights strategies
• Natalie’s hilarious infiltration of the “Masters of Beef Advocacy” program
• Understanding Gen Z’s approach to veganism and plant-based eating
• How stoic philosophy helps maintain resilience when facing criticism
• The power of having multiple vegans in social groups to normalize compassionate choices

ABOUT OUR GUEST

Natalie Fulton serves as the Media and Content Lead at Pro-Animal Future, where she leverages her creative talents to amplify messages of compassion for animals. A dedicated activist for four years, Natalie has established herself as an engaging public speaker who effectively communicates complex animal rights issues with clarity and conviction. She’s known for her versatile social media content that ranges from informative, educational videos to her signature humorous takes. Through her work, Natalie demonstrates how strategic digital storytelling can help build bridges and create meaningful change for animals.

We are thrilled to expand the accessibility of our podcast by offering written transcripts of the interviews! Click here to read this episode's interview.

_____________________________________________

Thank you for listening to the Our Hen House podcast! If you enjoy our podcasts, believe in our mission to effectively mainstream the movement to end the exploitation of animals, find community and solace in our shows and resources, and would like to show your support for vegan indie media, please make a donation today. Our Hen House is a 501(c)(3) nonprofit organization, so it’s tax-deductible. Thank you for helping us create quality content!

Subscribe to our show on Apple Podcasts, YouTube, or your favorite podcatcher, and don’t forget to leave a 5-star review!

Check out Our Hen House’s other podcasts: The Animal Law Podcast, The Teaching Jasmin How to Cook Vegan Podcast, and the Antiracism in Animal Advocacy Audio Series.

Follow us on social media! You can find Our Hen House on LinkedIn, Facebook, Instagram, TikTok, Threads, or Bluesky.

The Our Hen House theme song is written and performed by Michael Harren.