Welcome back lovely yayborhood, I hope the new financial year is treating you well. I’m so excited to share today’s episode not only because our guest is infinitely knowledgeable, but also because it ended up a little different to usual.

Anaita Sarkar and I have been mutually fangirling for many years and one of the many things I love about her is her insatiable curiosity. Because of that, she not only preferred not to spend too much time on the parts of her origin story that have been exhaustively covered elsewhere but she also asked ME more questions than a guest has before, which made for a slightly chaotic, very tangential, surprisingly vulnerable but extremely enjoyable conversation that possibly reveals more about both of us than our normal structure ever could have.

But her story is inspiring, interesting AND impressive so I’ll quickly give you a run down. Born in India as the daughter of a doctor, Anaita started off on a typical high-achieving pathway at KPMG before quickly realising her yay lay elsewhere. After multiple business experiments in make up, photography, and custom leather goods, she co-founded Hero Packaging from her dining table. Hero is now a global supplier of over 30 million compostable mailers, boxes, labels, and tissue paper and Seize the yay is one of her 73,000+ happy customers!!

You may also know her as the brains behind Sell Anything Online - a bustling community, the banner for her two books and the ultimate playbook on the wild world of e-commerce. She has mastered the art of building brands, telling stories and continual reinvention and we are so lucky she shared so many practical tips in between our yapping today. Somehow, she is also a Mum of three AND building a brand new business at the moment, so if you’re after inspiration - she is it. I hope you enjoy this one as much as I did.

See Anaita's website here.
Get her book here.
Find out about Hero Packaging here.

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