Anna Brand (I: @annabrand17) is not your average entrepreneurial mother. She studied and became a nurse, working in the NICU, married a farmer and ended up on a farm with her three beautiful children.

Growing up on a mixed merino grazing and cropping farm in the Riverina, She was always surrounded by wool growers, knitters and an appreciation for the natural fibre. The Woolly Brand was developed from a Brand family holiday. Following some beautiful beach weather, the usual southerly cold change whipped through and out came our 100% merino woollies.

"The Woolly Brand, to me, is an opportunity to replicate the nostalgia of our childhoods, the sense of freedom we had in the world."

Follow the Woolly Brand: @thewoollybrand

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