Generation Ag

Michael Williams (IG: @fat.farmers) has a rich and diverse background that has led him to his current role as General Manager of Fat Farmers. 

His journey started with childhood experiences on a family farm near  Adelaide, which instilled in him a deep connection to farming  communities. His career path has been varied, including hotels, real estate  sales, logistics at Qantas, and successfully founding a national PropTech  startup, which was acquired in 2022. 

After briefly retiring in the Limestone Coast region, Michael found himself  drawn to volunteer work with Fat Farmers, distributing thousands of  calendars to local communities. His involvement grew, leading to his role  as Project Officer and now General Manager as of 2024. For Michael, Fat  Farmers is more than just a job; it's a passion project close to his heart,  allowing him to give back to communities that he cares deeply about. 

Michael's fondest experiences involve witnessing the connections and  support fostered within Fat farmers groups, reflecting the genuine  appreciation from farmers and their partners. Now based in Adelaide, he  is enthusiastic about expanding Fat Farmers' reach to more towns across  Australia.

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Dr Nicole McDonald (IG: @nic_agcareers) is a bit of a late bloomer, coming into the ag industry in her mid-30’s in 2014 to put her background in psychology to use by studying a PhD in Cotton Farm Workers’ Experiences of Job Satisfaction. Since that time she has developed her skills as a researcher to work on a number of workforce challenges including employee engagement, diversity and inclusion, and the future of work.

Most recently she has led the grower-practitioner-researcher co-design project, The SHIFT Project, which has taken a grounded approach to support people develop on-farm non-technical skills. Australian agriculture’s core values of curiosity and continuous improvement are what keeps Nic motivated to find ways to use her research to improve the social and human sustainability of the industry.

Her efforts have been recognized in her most recent nomination for the 2024 CSD Cotton Industry Researcher of the Year award.

She currently works in the CQUniversity Institute for Future Farming Systems as a member of the Agricultural Education and Extension research cluster and she is a member of the Career Development Association of Australia.

Don't forget to send us an email if you know of a story that we should tell at [email protected]

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Jack Moyses( IG: @jack.moyses) is a passionate young farmer and content creator, known for his role in the Broad Acre Bros, a popular farming content group on TikTok. His journey into videography began with a school assignment, leading to a unique cinematic style that captures the beauty of farm life. Jack balances his farming responsibilities with content creation, finding a therapeutic element in the process. He is also involved in AgconnectWA and the Keep the Sheep event, emphasizing the importance of community engagement in agriculture. Looking ahead, Jack is eager to explore different farming methods and continue influencing younger generations through his work.

Jess Armstrong (IG: @jess_armstong434) was raised on a family-owned sheep and cattle station in Far-Western New South Wales, stretching across the saltbush plains. As a School of the Air student, Jess spent time writing out spelling tests on wool bales during shearing and counting lamb tails at lamb marking. This experience is a familiar narrative for many who grew up in the bush—attending boarding school and yearning to return to the farm. Agriculture is deeply embedded in Jess's identity, and she couldn't envision being anywhere else.

Her career has spanned various sectors including Landcare, Hospitality, Rural Merchandise, and Tech-Services in the Northern Territory, New South Wales, and Victoria. In her current role as Community Engagement Officer at Holbrook Landcare Network, Jess works on projects that extend research, resources, and tools to enhance farm management practices. Her efforts focus on improving drought and climate resilience, enhancing productivity, and increasing profitability for farmers.

Outside of work, Jess is pursuing a Bachelor’s degree in Environmental Science and Agricultural Science while eagerly seizing every opportunity to hit the gravel out on the farm.

Marion Lewis L: @marion-lewis is the Assistant Project Coordinator at The Livestock Collective, where she promotes ethical and transparent practices in the Australian livestock industry. Originally from Corrigin, Western Australia, Marion’s deep agricultural roots were nurtured through her studies at the Muresk Institute and Cunderdin Agricultural College.

In her role, Marion coordinates projects that highlight the importance of sustainability and ethical treatment in livestock farming. Her commitment to honest communication and education helps bridge the gap between the industry and the public.

Outside of work, Marion remains connected to her agricultural roots, often participating in community events and spending time on her family farm. Her dedication to agriculture is reflected in her impactful work and deep-seated passion for the industry.

Grace Griffiths (IG: @101agpathways) is an agronomist and grower at DATA AG, a family business based in Goondiwindi, and also runs her own venture, 101 Ag Pathways. She founded 101 Ag Pathways in 2021, after finishing university and wanting to discover more of the diverse opportunities within the agriculture industry. The platform, available on Instagram and Facebook, highlights various career paths in agriculture and features a job board.

Grace is deeply involved in the day-to-day operations of her family's irrigated cotton property, handling everything from planting and picking to irrigating. In her role as an agronomist, she not only supports and builds relationships with clients but also actively contributes to their operations.

Grace was also a recent Future Cotton Leader, and graduated from the program at the 2024 Cotton Conference.

Kaitie Nash (IG: @kaitie_nash) is the vibrant personality behind @countryincommon, has been influencing her way to becoming a farmer since moving from the city to a farm near Coonabarabran in NSW’s Central West. With a wicked sense of humour and quick wit, Kaitie brings joy and laughter to her followers while documenting the ups and downs of farm life. Originally from Perth, she moved to her husband Will’s family farm in 2018 with their two young boys. Despite facing challenges like drought, a mouse plague, and isolation, Kaitie has embraced farm life with an open mind and willingness to learn, sharing her journey with over 21,000 Instagram followers.

Don't forget to send us an email if you know of a story that we should tell at [email protected]

Isabella Thrupp is the co-founder of Prinking in Pindan (IG:

The idea for Prinking in Pindan emerged from a simple necessity: durable, comfortable, and stylish jeans suited for long days on the land. After months of designing, sampling, and refining, Bella launched the brand's first product, 'The Relaxed Pindans,' which sold out in just 15 minutes, highlighting the demand for their thoughtfully crafted denim.  

The journey wasn't easy; each step involved meticulous attention to fit, style, and quality, with every sample shipped from the US. However, the overwhelming response to their initial launch spurred her on to expand the line, including the upcoming 'The Original Pindans' and a men's collection. Through Prinking in Pindan, Bella continues to blend the essence of the Kimberleys with a touch of style, embodying a unique lifestyle brand that resonates with their community and beyond.

Don't forget to send us an email if you know of a story that we should tell at [email protected]

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Pia Piggott (L: pia-piggott)is an analyst at RaboResearch focusing in horticulture, viticulture and sugar markets. Based in Sydney, Australia Pia’s role includes public speaking at events, recording RaboResearch podcasts and publishing reports, generating widespread media coverage that resonates beyond the agriculture industry.

Pia enjoys collaborating with global colleagues to provide insights and views for agribusiness clients. Prior to joining Rabobank, Pia worked as a research assistant at Australian Export Grains Innovation Centre and associate at Purposeful.

She holds a Bachelor of Commerce in Economics and a Bachelor of Science in Agricultural Science with First Class Honours from the University of Western Australia. During this time Pia also completed an exchange program at the University of Illinois Urbana-Champaign.

Don't forget to send us an email if you know of a story that we should tell at [email protected]

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Find us here: Instagram: @generation.ag

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Website: www.generationag.com.au

A little bit of a different episode this week. We know a lot of you are in your early agricultural careers and struggle to know the where-to and the how-to of what's next. For some, trying to forge a career in ag when you're not from a farm can be a big challenge.

Having worked in the agricultural pathways space for about 8 years, our very own Kayla Evans (IG: @kaylajaydee_) has some insights to share. From how to enhance your personal brand, to practical tips on getting some real experience, this episode might help you unlock your first, or next, ag career move.

Don't forget to send us an email if you know of a story that we should tell at [email protected]

*Become a Patreon Partner* - https://patreon.com/generationag

Find us here: Instagram: @generation.ag

Twitter: @generation_ag

Website: www.generationag.com.au