Are you proud of the nos you're getting? Most sales professionals celebrate any rejection as progress, but here's the uncomfortable truth: there are nos you should feel accomplished about, and then there are nos that are filled with regret.

In this episode of Breaking Sales, Dan and Pam break down the critical difference between an easy no and a hard no. You'll discover why making prospects work hard isn't about being difficult—it's about being responsible, and why your role isn't to solve for prospects, but to help them figure out if there's anything worth solving for.

Dan and Pam share real examples from client situations, including how to handle middle management decision-makers who seem reluctant to engage, and Pam's "last ditch effort" technique that can transform a failing conversation into meaningful dialogue.

If you're tired of easy nos and ready to earn the rejections that actually mean something, this episode will fundamentally change how you approach every sales conversation.