Most businesses owners have heard the terms brand and branding thrown around but are often unsure of what they mean and how they can leverage both in their business. This episode I'm joined by experienced Brand Strategist, Designer and Copywriter (and our own Creative Director), Elizabeth Guthrie for a light hearted look at how brand and branding work together to provide customers with the perfect experience. We explore what your brand should represent and how you can effectively communicate those things through the visual elements of your business (ie your branding!). After the show, join the conversation or simply stay in touch at Facebook and Instagram. The Bringing Business To Retail Podcast is an independent podcast produced by Salena Knight in collaboration with The Retail Academy.

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