When your prospects compare your email outreach to your competitor – outside of your name and company, would they be able to tell the difference? The answer might surprise you. In this episode, Dan and Kiley offer you a glimpse into what prospects experience every day – an inbox saturated with offers for free demos, gift cards, and a pledge to take only 20 minutes of your time. Hint: if you don't own Starbucks stock – maybe now is a time to buy.