Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to build adaptive governance structures that integrate with existing organizational frameworks rather than competing against them. The discussion covers strategic implementation of flexible content governance versus rigid technical governance, decision-making protocols for SEO ticket approval processes, and methods for embedding SEO oversight within established development and release cycles.

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