Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.

Show Notes

• Comparing lawnmowers and chainsaws (00:01:14) 
• Demonstrating value in automotive repair (00:10:46) 
• Marketing and communication strategy (00:12:57) 
• Setting the barometer through demonstration (00:15:22) 
• Utilizing social media and radio for marketing (00:17:34) 
• Comparing Products (00:19:44) 
• Demonstrating Value (00:20:51) 

Thanks to our Partner, NAPA Autotech napaautotech.com

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