July 26, 2024

Are We Unintentionally Devaluing Ourselves [FTR 096]

12 minutes

Thanks to our Partners, Shop Boss, and 360 Payments

Corey Evaldi discusses the issue of unintentional self-devaluation in the automotive industry. Corey advocates for a shift in mindset, urging industry professionals to see themselves as skilled specialists, and the importance of educating customers about the value of services. Corey highlights the need for clear communication, transparency in pricing, and fostering a positive industry image.

Corey Evaldi, Olmstead Auto Care, Olmstead Falls, OH. Listen to Corey’s Episodes HERE.

Show Notes

Watch Full Video Episode

Corey's Thoughts on Devaluation (00:00:06) Corey discusses the theme of self-devaluation in the automotive industry.

Educating Customers on Value (00:01:08) Corey emphasizes the need for better customer education regarding service value.

Importance of Thorough Inspections (00:02:09) Corey advocates for comprehensive DVI inspections beyond just pricing.

Value of Skilled Specialists (00:03:07) Discussion on the importance of skilled specialists and quality parts.

Understanding Diagnostic Time (00:04:01) Corey explains the significance of diagnostic time in pricing services.

Undervaluing Knowledge and Skills (00:05:02) Corey points out how industry professionals undervalue their expertise.

Reframing Industry Perceptions (00:06:48) Corey argues for changing perceptions of automotive professionals.

Building Value in Services (00:07:16) Corey stresses the importance of communicating the value of services provided.

Professional Appearance Matters (00:08:24) Discussion on the importance of maintaining a professional appearance.

Negative Talk About Competitors (00:10:27) Corey warns against speaking negatively about competitors and its impact.

Encouraging Industry Change (00:11:28) Corey calls for individual responsibility in promoting industry value.

Thanks to our Partners, Shop Boss, and 360 Payments

Shop Boss – Shop Management Software built by shop owners, for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net

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By Carm Capriotto, AAP

4.9

6969 ratings