When somebody walks into a Burger King, they will give their order among all the options available. The staff there just take the order and deliver what the customer wants.

In fitness, this shouldn’t be the case at all. We are not order takers; rather, we are the experts who should be guiding our clients on what’s best for them.

When clients walk in for a starting point session or a sales consultation, they come to us because we are the experts, and they trust us to have a solution to their problems.

If we go ahead and give them numerous options and ask them to choose, we are diluting our authority and essentially becoming order-takers.

In this episode, Tim and Randy explain why gym owners need to be confident in their service and always come across as the expert who knows what’s best for the client.

Listen in.

Key Takeaways

- The riches are in the niches (02:12)

- Coming across as an expert in a sales consultation (04:44)

- Who is your customer avatar (08:24)

- Don’t be an order taker, be the expert (11:36)

- Take the power back to close deals (12:50)

Additional Resources 

- Learn how a podcast can help to massively grow your business

- Learn more about The Iron Circle 

- Grab your tickets for 2023 FitPro Growth Summit

- Learn more about our Business Accelerator Coaching Program for Gym Owners  

- Business Talk with Fitness Professionals Facebook group 

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