Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like? It's time to stop 'geo-blaming' and start making it big in your small town. In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center. We'll chat all things financial planning, why the whole town isn't your ideal customer, why embracing change isn't optional, how to get out of towners into your store (even if you're not a tourist destination) and how to grow through collaboration.

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