Summary

Michelle J Raymond shares her expertise on leveraging LinkedIn for business growth. She emphasises the importance of LinkedIn as a trusted platform and the need for businesses, both B2B and B2C, to have a presence on the platform. Michelle discusses the differences between personal profiles and company pages on LinkedIn and provides insights on managing multiple staff members' profiles. She also highlights the importance of posting content on both personal profiles and company pages, as well as the value of different types of content, such as videos, articles, and newsletters. Michelle offers practical tips for reviving a dead LinkedIn company page and maximising its potential. She also encourages businesses to explore LinkedIn Live as a way to humanise their brand and build a community. In this conversation, Ben is inspired by Michelle J. Raymond to put more effort into their LinkedIn company page and do more live videos on LinkedIn. Michelle shares her expertise on LinkedIn and encourages listeners to bring their company pages and LinkedIn profiles back to life. Ben and Michelle plan to connect further in San Diego and improve their LinkedIn game in the future.

Takeaways

• LinkedIn is a trusted platform and a valuable tool for business growth.
• Both personal profiles and company pages are important on LinkedIn, and businesses should invest time and effort into both.
• Different types of content, such as videos, articles, and newsletters, can be effective on LinkedIn, and businesses should consider their audience's preferences when choosing the format.
• Reviving a dead LinkedIn company page requires updating and optimising the page, posting regularly, and repurposing existing content.
• LinkedIn Live is a powerful tool for humanising a brand and building a community. Invest time and effort into improving your LinkedIn company page.

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