In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most crucial decisions for your boutique fitness studio—pricing. Pricing can make or break your business, and finding the "just right" price is essential to reflect the value you offer while ensuring profitability.

Seran shares insights into the psychological and practical aspects of setting prices, how to avoid common pricing mistakes, and strategies to communicate price increases effectively. Whether you’re launching a new studio or re-evaluating your current pricing, this episode offers valuable advice to help you position your studio for long-term success.

Key topics discussed include:

• The importance of aligning your pricing with your studio’s value and market position.
• Common pitfalls of setting prices too low or too high.
• The role of mindset in pricing decisions.
• How to calculate your ideal price point based on costs and desired profit margin.
• Effective strategies for implementing and communicating price increases.
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Tune in to learn how to price your services just right and ensure your studio's financial health and growth!

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