Built To Grow Fitness Business

Are You Winning?


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A couple of weeks back, Randy checked in with a gym owner from Iron Circle. The owner felt he'd been out of the loop. "July's been rough," he said.

It wasn't just his gym. Across the board, July posed challenges for many gym owners. 

Randy comforted him, saying business has its ups and downs and all that jazz. But when the owner mentioned his $9,000 Delta growth in May compared to a modest $900 growth in July, they had to dive deeper.

Here's the twist: for three out of the four weeks in July, he wasn't even present at his gym! Yet, his business not only held its ground but also grew by $900. That potentially means 18 new members were added and serviced seamlessly by his team in his absence.

Obviously, he hadn’t considered the immense value of the time freedom his business was now affording him. It's not always about the gross revenue or flashy numbers. Sometimes, it's about unnoticed wins, like being away from your gym and still seeing it thrive.

This new understanding changed how he saw things. What he thought was a setback was actually a big win for his business: having free time and knowing his gym runs well even when he's not there.

That's the beauty of understanding success beyond just profit and loss. Your business should work for you, not the other way around. This Iron Circle story is a testament to the often-overlooked victories that aren't always evident in the numbers.

In this episode, Tim and Randy share other Iron Circle members’ wins, unpack what real success looks like, and explain how to achieve that with true leadership training.

Join them, and let’s discover how you can leave your gym for some time and still win in this game.

Key Takeaways:

  • Intro (00:00)
  • What does success look like for you as a gym owner? (02:15)
  • Wins that aren't just showing up on the P&L (04:05)
  • Build an actual business instead of being the business (09:15)
  • Can you leave your business operations for a month? (18:04)
  • The importance of leadership training (25:55)
  • Get out of your gym - it's a really good feeling (27:31)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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Built To Grow Fitness BusinessBy Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten

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