Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024?

Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement.

This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the Facebook basket.

So in this episode, they discuss the common pitfalls related to Facebook ads and share their 'Poles in the Water' strategy. This approach makes sure you're not just depending on one platform for all your marketing.

It's about using different marketing strategies together, which helps get your gym noticed and brings in more leads. It's like throwing out several fishing lines at once to increase your chances of catching fish.

Makes sense, right?

If you want to find out more, tune in for this week’s episode and join our exclusive Facebook group, where we continue the discussion and share actionable tips.

Don't miss out!

Key Takeaways:

• Intro (00:00)
• Problems with Facebook ads (00:42)
• Follow the money to see why ads fail (03:42)
• The ‘Poles in the Water’ marketing strategy (07:13)
• Shifts in Facebook ad results from Q4 to Q1 (12:49)
• The effectiveness of challenges and promotional offers (24:46)
• Creating genuine, compelling marketing offers (27:42)

Additional Resources:

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- Reserve your spot for our 2-day experience in Scottsdale, AZ, May 30-31. Click to join.

- An app designed for semi-private training - Semi Private Pro

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Jump on a call with Randy

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