Would you rather buy from a supplier who makes a lot of effort to send customers your way AND make it easier to sell their products...or one that just takes your money?

If your suppliers aren't helping you grow, it might be time to move on and find new ones.

Adaptability and profitability go hand in hand as the landscape changes for retailers and ecommerce store owners. So having the most suitable suppliers to help you is more important than ever.

In this week's episode, Masha and I discuss not only her journey with her luxury lingerie brand Titov, but how she's actively working with her retailers when it comes to marketing.

Masha Titova is a Designer, Founder, and Consultant in the luxury retail space. After working for companies such as Marc Jacobs and Kanye West's Yeezy Brand, she set off to create a luxury lingerie brand called TITOV.

Her vision focuses on lingerie that is comfortable, but still sexy. Pulling from inspiration from her own life living in major cities, she's able to cater to a unique customer with one-of-a-kind designs.

During her time receiving her MBA, she began helping companies launch as well as joining the board of a non-profit, MPerfectly. In her spare time, she is a mentor at her alma mater and is a teaching assistant for Scott Gallaway's new company, Section4.