Gabrielle O’Hare is the Content Controller at Argos – managing the 5th biggest content production studio in Europe producing all the photography and video that’s used on Argos’s website. Argos is a UK multichannel retailer that turns over £4bn. For those of you outside the UK who aren’t familiar with Argos they sell pretty much everything – from jewellery and toys through homewares and garden, have stores everywhere, and a massive catalogue of products that all kids in the UK have very fond memories of play-shopping from. We get deep into the role of visual content on your website - from product photography to lifestyle video and pre and post purchase requirements! Lots of great advice here that WILL have you money and increase sales. What more could you ask?

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