This episode Meaghan covers the importance of brand loyalty, aromatic marketing, and crafting a rental's unique brand. She delves into the specifics of brand creation, its implementation, and consistency. Meaghan also offers advice on how to build a strong brand and emphasizes the significance of tying the brand with strategic goals, extending a memorable and consistent customer experience, and the influence it has on direct booking percentages.

Connect with Meaghan!

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