On this 224th episode of my Monday Morning Pep Talk, I will discuss the current landscape in the real estate brokerage industry which and some of the recent reactions I've seen pop up with more and more frequency. First of all, I need to apologize. Through my Take Flight V4.0 episodes in 2023, at times, I may have come across as though building a real estate brokerage business is easy. It's anything but easy. It takes time and effort with radical commitment and consistency to get to 30,000 feet. Going into this MMPT, I started a list of what I've heard as pain points for some of you and I'll give you my thoughts as if we were one on one.

On this 223rd episode of my Monday Morning Pep Talk, I will discuss an opportunity that most sales professionals miss while growing their business. Most sales professionals do not completely track and/or analyze where their business originates. I'll introduce during this episode a new term, for me, called a "Seed Lead" and I'll discuss its importance and where it fits into your overall sales funnel.

On this 222nd episode of my Monday Morning Pep Talk, I will deliver one of my most important pep talks where I will truly explain the why behind Take Flight. I spent all last year bringing you, step by step, the updated details of "Take Flight". I'll take you deeper into the why and how I built it. This MMPT will answer the question I get every January and February. Even after having taught Take Flight all of last year and I am still getting "the question". It hit me this year that I haven't done a good enough job of explaining the reason why this lifestyle and business operating system, is so important to consider and implement.

On this 221st episode of my Monday Morning Pep Talk, we will discuss a topic that is on the mind of most "goal achievers" . As January draws to a close, it’s a common for those who eagerly embarked on New Year’s resolutions and intentional goal setting exercises, to reflect on their progress and momentum or lack thereof. The statistics surrounding the success rates of these well-intentioned goals are often disheartening. By February 15, studies indicate that around 80% of individuals find themselves straying from their goals, with a considerable percentage abandoning their goals within the first month of the year. Only 8% stick with them the entire year. On this episode, I will delve into the main reason most goal setting exercises fail within the first month.

On this 220th episode of my Monday Morning Pep Talk, I'll l discuss a topic that is, in theory, so easy to do but is also so difficult for most to complete on a daily basis. The 3 year vision you created when you built out your business and life plan needs a daily check in. The absence of full "buy in" to your goals and vision will slow down your progress and make the entire goal attainment process frustrating. That end goal, the finish line, your vision is what will get you out of bed in the morning, pick your friends, pick what you eat, schedule your day, put you to bed and wake you up each morning. Your 3 year vision and your goals that support it are promises you've made to yourself. A simple daily routine added to your morning and evening rituals will be the difference between you living the way you want to live or not meeting that standard you set for yourself.

On this 219th episode of my Monday Morning Pep Talk, I'll lay out the daily planning method that I've been using since 2020 which has allowed me to stay focused on my goals through a relentless commitment to win each day. This daily planning method will help you stay in touch with your clients on a regular basis, remind you of the tasks that you do regularly, schedule your day in advance (morning or evening) and limit your need to “think” about what you need to do to stay on top of your life and business.

This planning method requires preparation up front (we call this "multiplication method") and effort for it to work as efficiently as I have it set up. If set up properly, it will save you hours upon hours of time over the long haul and will make your daily planning during more efficient and complete but It also requires a different mindset. If you want to reach a new level in your life and business, you've got to change between the ears first and foremost.

On this 218th episode of my MMPT, we will start the sequence of building on the Take Flight content that I put out in digital course format in 2023. I've stated over and over that all success starts with the proper mindset and in 2024, I want all of you to start thinking like a successful CEO. 2024 is the year you become the CEO of your business. A CEO's primary responsibilities are company strategy, financial oversight, managing the execution of company initiatives. Key words: strategy and execution.

On this 217th episode of my Monday Morning Pep Talk and final episode of Take Flight, V4.0, I'll take you through a 30,000 foot review of Take Flight which is intended to be a business and lifestyle operating system. Most of you that listen are in the real estate brokerage industry but it can just as easily be used in most entrepreneurial endeavors. To anchor some of the key concepts of the program, I have taken key phrases that I have read in books, picked up on a podcast or found on a social media profile. I personally have used these as my "guiding principles" over the years and have passed them on to you through this MMPT and podcast. As I review Take Flight V4.0 today, I'll weave a few of them into the call.

On this 216th episode of my Monday Morning Pep Talk, I will start the process of bringing Take Flight V4.0 in for a landing by showing you how this sales and operational strategy creates critical mass in your business. The business definition of critical mass is defined as your growing business is at the point where it becomes self-sustaining and no longer needs "additional" investment to become or remain economically viable. In basic terms, this means that the business that you created provides industry leading value to strategically defined number of clients with a marketing and branding strategy that will sustain your business income goals. You have created a predictable and enjoyable business if your business has hit critical mass.

On this 215th episode of my Monday Morning Pep Talk and the final topic for Section 5 (Marketing and Personal Branding) of Take Flight V4.0, I will provide you a checklist of the people, tools and processes you need to build a marketing and personal branding strategy that will elevate your business. Marketing and personal branding is exactly that: personal. It requires your dedication, effort and resources to create real value to your business. No one can do it for you. The top brokers/advisors in the industry take ownership of their brand and understand that it is the fuel for their business.