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This episode of Add to Cart was our very first LIVE event. Brought to you by Convert Digital, we held an event for 150 of the best retailers and minds in eCommerce at Brisbane’s beautiful Howard Smith Wharves.  Nathan was lucky enough to be joined by Athan Didaskalou the co-founder of July, a luggage brand re-inventing the wheel and more to create lightweight, beautiful and practical cases that are ruffling the feathers of industry leaders like Samsonite.  Regularly seen on the arms of personalities like Chrissy Teigen, Celeste Barber and Apple Martin and as the official luggage partner of the Olympics and Commonwealth Games, the Australian brand continues to grow.  During our live chat, Athan shares his unique organic PR tips, predictions around experiential retail and a portable way to stay connected the team at July are working on. 

Links from the episode:

Porter Bags

The Ritz Carlton

Andrew Waite - Founder & Managing Partner @ Convert Digital 

Rhiannon Davies - Client Strategy Manager @ Andzen

James Guerin - Strategic Partnerships Manager @ Klaviyo

Joe Fox - VP of Partnerships @ Reviews.io

Joshua Haines - Partner Manager ANZ @ ShipStation

Jasper Koolen - Senior Strategic Partner Manager @ Gorgias

About your co-host: Athan Didaskalou from July

A leading regular commentator on consumer trends, business strategy and innovation, Athan Didaskalou is an Australian entrepreneur and the co-founder of direct-to-consumer lifestyle brand July.   With a background in brand strategy, Athan co-founded July in early 2019 with Richard Li to create a brand that people have affinity with at every consumer touchpoint. Launching with a single luggage product, the Carry-On, the brand has since grown to include a multitude of travel accessories and launched in the USA in 2021.

You can contact Athan at LinkedIn

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/