August is almost here (unbelievable, I know). So it’s time to talk August Pinterest trends.

Every month, I tell you what to be pinning that month. Why do I do that? Because Pinterest is very search-based, according to seasons and months, so you want to be tapping into that so that you can capture that search traffic at its peak. Remember, you can sign up for my Wednesday email that includes all my insider tips, some snips of my personal life, and resources to help you build your business. And if you sign up,  you’ll get a free Pinterest planner!

What to Pin in August

Today we’re talking about what to pin in August. Back to school is HUGE this time of year. School supply season is in full swing. Target and Walmart are well stocked as I’m recording this.

Fall fashion (think scarves, boots, jeans!) is making a comeback. People are starting to plan tailgating trips to football games. Grilling recipes are great for those tailgating events as well.

After enjoying the summer and relaxation, people are gearing up to be productive. Planning and organization are great topics to post about as people get back into a routine. For me, August is a month when I start to feel ready to get back into a steady routine. Lazy days are great, but I get itchy for a daily routine.

Camping is still a hot topic. Here in the Pacific Northwest, lots of people take camping trips over Labor Day. Think about what camping tips you have to offer.

DIYers who make your own Halloween costumes, this is your time! Post all your Halloween tips and tricks, whether that’s costumes, cheap candy, or ways to decorate.

Related: Pinterest for Fashion Bloggers & Pinterest for Fashion Bloggers

Another great way to get your finger on the pulse of what’s trending on Pinterest during a specific timepoint is to explore keywords using the Pinterest Trends Tool.

What to Promote in August

I highly recommend promoting those camping-related posts. If you have posts that highlight camping products using affiliate links, get them circulating now. People really enjoy camping while the weather is fairly warm and nice, so take advantage of that.

In July and August, more people are searching for home organization ideas. I said it before, but people are really getting ready to get back into the swing of a routine. Serve up content that is directed specifically to your avatar and that you know will get traffic. Increase those conversions, whatever they might be.

Need help with promoted pins? Check out our Complete Guide to Promoted Pins.

Content Planning Ideas

This is my favorite section! I love content planning ideas. There are a few topics I’d love for you to be thinking about over the next few months. There are a lot of holidays at the end of the year — Halloween, Thanksgiving, Christmas (also, lots of parties and general busyness).

Sometimes work gets pushed to the side as the year comes to a close. My suggestion is to spend some time now getting a plan together for November and December, while still working on August and September.

Fall, fall, fall. Think cinnamon, pumpkin spice, apples, leaves. Brainstorm some new spins on those general themes. How about ten great books to cozy up on the couch with? If you turn that into a pin, send it to me and I’d love to pin it for you!

Think about weddings. Chances are people who are getting married in the fall already have their weddings planned out. So if you have any last-minute tips, those would be great. But also,