This week on RealTrending Tracey Velt talks with Eric Bramlett, broker-owner of Bramlett Partners in Austin, Texas. Tracey and Eric dive into the strategies for maintaining a local identity while leveraging technology, the importance of agent retention in a competitive market, and how to stay focused amid speculative industry distractions.

Eric also shares how tight hiring standards and a personal touch have led to a 90% retention rate, his approach to tech integration without overwhelming agents, and much more.

Here’s a glimpse of what you’ll learn:

How Bramlett Partners maintains their local identity while competing with national firms

The hiring discipline that drives 90% agent retention vs. 65% market average

His single-dashboard tech approach that enhances rather than hinders productivity

Why focusing on retention beats aggressive recruiting every time

How to filter industry noise and stay focused on what moves the needle

Related to this episode:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.