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What you will learn Why micro-niche sites went out of fashion How a micro-niche site can beat a big site in the SERPs Why site builders who hate link building might launch a micro-niche site Our favorite micro-niche sites and what we love about them As some older listeners may remember, before we were building …

#103 – The Death and Rebirth of Micro-Niche Sites Read More »

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What you will learn The importance of having people you can ask simple questions Focus on what’s important, don’t get sucked down the wormhole What is a PBN Why it’s important to understand risk Why there are no shortcuts to a sustainable business I don’t care who you are, $120k is a lot of money. …

#102 – The Day Perrin Lost $120,000 Read More »

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What you will learn Who GDPR applies to Why you’re probably not going to get hit with a €20m fine What conditions give you legal grounds to store and process data Why you may be liable for service providers you use and how you can reduce this risk How GDPR impacts link building Simple steps …

#101 – GDPR: A Lawyer’s Perspective Read More »

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What you will learn How and why did we start Authority Hacker What are our proudest achievements What are our biggest screw ups What’s in store over the short and long term It’s been a crazy journey. We almost can’t believe we’ve made it this far. But we have. We’ve reached 100 episodes! To celebrate, …

#100 – Celebrating 100 Episodes Read More »

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What you will learn Why smaller can afford to target the keywords that bigger sites can’t How having fewer categories can help us outrank higher authority sites Why and how you should build links to your money pages Why it costs big companies more to produce the same content as we produce and how we …

#99 – How Small Sites Beat Big Sites Read More »

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What you will learn Why you shouldn’t only target low competition keywords Why you shouldn’t be too focused on social shares How different types of content ranks for different types of keywords Where you are probably spending too much on content Where you are probably not spending enough on content The world of internet marketing …

#98 – Bad Tactics: 9 Internet Marketing Tactics We No Longer Use Read More »

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What you will learn Why Perrin still works despite owning successful authority sites What is ‘input lag’ and how understanding it can keep you motivated Why we can’t tell you how long it will be before you can quit your job When it doesn’t make sense to quit your job at all When and why …

#97 – Should You Quit Your Job Today And Concentrate On Building Authority Sites? Read More »

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What you will learn Why you must know how you are going to monetize your site before you get started How creating content hubs make link building more efficient Why mobile design is more important than desktop How link building is the secret to getting regular traffic Why focus is the most important ingredient for …

#96 – What Would We Do Differently? Lessons from 5 Years of Building Authority Sites Read More »

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What you will learn How domain rating is calculated Why you have probably been using DR the wrong way Why you should not use DR in isolation What metrics are best to use alongside DR Tim Soulo’s number 1 tip to get more search traffic with Ahrefs In this week’s episode, Gael and I are …

#95 – Tim Soulo From Ahrefs Spills the Beans on Their New DR Update Read More »

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What you will learn The ethical and legal issues involved in using a fake persona How a fake persona can help you relate to your How a fake persona can stunt the growth of your site How being the face of your site can make it difficult to sell How creating a brand can allow …

#94 – Should You Use a Fake Persona? Read More »