Content is so much easier to create when you actually have content to pull from. Photos. Videos. Little clips from your day. When you have a bank of B-roll ready to go, creating posts suddenly becomes a lot simpler.

In this quick episode, I’m answering a question that comes up all the time inside Rebrand: what B-roll should brand photographers actually be capturing for their own content?

I’m breaking it down into two categories — the B-roll you should be capturing during client sessions and the B-roll you can film during a content day (or just throughout your regular workday). Because when you start intentionally collecting these little clips, you’ll never be scrambling for content again.

We’re talking about the exact types of moments to capture and why these clips work so well in your marketing.

We’re talking:

1. The B-roll moments to capture during every brand session
2. Why showing the experience of working with you builds trust
3. Easy “content day” clips you can film at home or during your workday
4. The mistake photographers make when filming B-roll (and how to fix it)
5. Why simple “lazy girl content” often performs the best

Links & Resources

1. 🗓️ Sign up for my next masterclass Invisible to Inquiries: Learn three content types that turn your Instagram into a brand photography booking machine. March 25 at noon CST: register here!
2. ✨ Join Rebrand: My 12 month transformative brand program for photographers who want to attract and book more brand photography clients. Learn more here!
3. 🤳🏼 Motion detecting tripod
4. 📸 Session Guide: plug-and-play system to plan scroll-stopping sessions that actually get your client results (customizable Canva doc!)
5. 📝 Blog: Discover more branding tips and marketing tools to grow your brand photography business
6. 💬 Episode ideas?! Connect with me on Instagram!

Let’s Connect:

1. Website: maddiepeschong.com
2. Instagram: @maddiepeschong

If you loved this episode, leave a review! It helps other photographers find the show and keeps us creating content you actually want to hear. 🎙️✨