Today, James and Benji are joined by Andrew Davies, CMO at Paddle, to discuss one of the most impressive displays of AI to date explained in a Twitter thread from Spencer Scott. What does the rise of AI mean for our work in B2B marketing? Should we fear the future or be excited about it?

Recently Dave Gerhardt remarked that the real problem with demand gen is that inside of most B2B companies, it means “the only marketers responsible for revenue.” Today James and Benji are joined by Myles Madden, Sr. Manager of Demand Generation at Observe.AI to discuss this problem and the potential ways to solve it.

How much would you pay for a domain name? Today, James and Benji react to the news that Dharmesh Shah. co-founder of Hubspot paid 8 figures for chat.com.

Recently Marketing Brew published an article titled “You should post your best social content again and again”. Today, James and Benji throw in their 2 cents on the art form of reposting and how even with all the discussion on the topic, many continue to struggle to execute on this.

Today, James and Benji discuss potentially the biggest lie in digital disruption, using a recent post from Tom Goodwin as the conversation starter.

Discussed in this Episode:

• Examples of company evolution and experimentation
• The difficulties in steering a large organization in a new direction
• Better ways to test ideas

Today, James and Benji breakdown a recent post on LinkedIn from Justin Rowe on how to effectively invest $500-$1,000/month on Linkedin ads.

Discussed in this Episode:

• What makes the best LinkedIn ad creative?
• Strategic Repurposing
• Cold Outreach vs Retargeting

Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.

Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five.

Discussed in this Episode:

• Copywriting skills
• Startups
• The power of social media and community

On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this and getting the right balance?

On this Echo Chamber episode, James and Benji discuss the impressive and lengthy LinkedIn carousel from Tim Hanson breaking down 49 AI tools, by category, for business professionals.