On this Media Brands episode, James, Dan, and Tyler answer the BIG question: How can building a media brand grow your business? How do you connect the media brand with what your business offers?

Discussed in this Episode:

• How to educate your audience about your product
• The inbound funnel created by your media brand
• Developing a media mindset

On this Echo Chamber episode, Dan and Benji discuss a recent LinkedIn post from Alon Evan and explain why it’s time for our thinking to evolve when it comes to lead magnets.

On this episode, Benji talks to Ellen Schwartze, former Sr. Director of Digital Demand Generation at Knotch.

Discussed in this Episode:

• The must-have partnership between content and data
• Building key relationships internally for marketing success
• Measuring a control group as much as a campaign

In this episode of the Echo Chamber on B2B Growth, James, Dan, and Benji break down the theory of an audience growth ceiling. What contributes to momentum slowing? The algorithm? Messaging fatigue? Audience churn?

Link to post on LinkedIn, HERE.

On this episode, Benji speaks with Samantha Stone, Founder and CMO of The Marketing Advisory Network, to discuss B2B Buyer Trends that are set to impact 2023 marketing plans.
Discussed in this Episode:

• The evolution of the sales demo
• A.I as a tool for your revenue team
• Moving toward Price Transparency

On this Media Brands episode, James, Dan, & Tyler discuss the importance of talent and team when building a media brand.

In this episode we explore:

1. How to identify and pursue talent
2. Developing a "creative sandbox"
3. Garnering momentum with a small team

On this Echo Chamber episode Benji and Dan discuss Andrei Zinkevich's thought-provoking LinkedIn post on the importance of shifting away from a "marketing bingo" mentality and embracing marketing as a vital business function.

In this episode Benji talks to Greg Batchelor, Vice President of Growth Marketing at platform.sh.
Discussed in this episode:

• Clear Sales & Marketing alignment on the GTM strategy

• Marketings need to own the funnel

• Getting the most out of ABM

On this Media Brands episode, James, Dan, & Tyler discuss the options you have when building a media brand and the importance of clearly defining the types of content you create.

In this episode we explore:

1. Where to start in developing your Media Brand strategy
2. How to build a naturally engaged audience
3. Deciding which channels to focus on

Connect on Linkedin:

James - https://www.linkedin.com/in/jamescarbary/
Dan - https://www.linkedin.com/in/digitalmarketingdan/
Tyler - https://www.linkedin.com/in/tylerlessard/