In this episode we talk to Brandon Kidd, Founder and President of Folsom Creative Inc.

Brandon shares...

1. What is lead churn

2. Identifying how your customers communicate

3. How to react quickly to your leads

4. Tools you can use to help automate communication

In this episode (part 1 of 2) of the #CategoryCreation series, John Rougeux talks to Christopher Lochhead, 3-time Silicon Valley CMO and host of the Legends and Losers Podcast.

In this episode we talk to Max Yoder, CEO of Lessonly.

Max shares...

1. The idea behind his new book: Do Better Work

2. Be Vulnerable: If you want your teammates to be real with you, you have to make it okay for them to admit when they feel uneasy, defeated, or scared.

3. Share Before You’re Ready:If work were a Venn diagram, the circle of “What’s getting done” should overlap with “What’s needed.”

In this episode we talk to Tomas Gorny, CEO & Chairman at Nextiva.

Tomas shares...

Key lessons learned scaling a bootstrapped company from 0 to $150MM+.

1) Don't focus on your exit strategy

2) Make sure you believe in what you're doing & that you're serving a true gap in the market (not just a perceived one)

3) Focus on building the right team--not just talented individuals, but a cohesive group that is all rowing toward a common goal

How to win in extremely competitive markets when you're the underdog.

• Focus on the 10x-type benefits you can bring, not just incremental differentiation.

Why CEOs need to step outside the boardroom and get "in the trenches" with their sales & marketing teams.

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Scott Tousley, Senior Team Lead of User Acquisition for all products at HubSpot.

Scott shares...

1) How Scott’s team at HubSpot approaches growth and marketing — use these lessons!
2) Scott’s FAVORITE current marketing strategy
3) What we would both do if we were trying to grow a product from zero

In this episode we talk to Marc Bitanga, Founder and CEO of Agencio.

1. The differences between traditional marketing strategy vs growth marketing strategy

2. Applying the sprint planning process to marketing

3. Turning everything into a funnel to identify growth marketing priorities

4. Making the best decisions with murky data

5. Is AI & automation the answer?

6. What to look for when hiring growth marketing team members

Connect with Marc on LinkedIn: https://www.linkedin.com/in/marcbitanga/

In this episode we talk to Adam Vasquez, Founder and CEO of Merit.

1. Market Invention has become the only way to be the market leader because of the internet

2. What is Market Invention?

3. Walk through the stages of Market Invention.

4. Where do you start with Market Invention? What types of companies benefit?

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

In this episode, we introduce a brand new series hosted by David Kelly & Emily Lonetto.

In this episode we talk to Adam Vasquez, Founder and CEO of Merit.

1. Market Invention has become the only way to be the market leader because of the internet

2. What is Market Invention?

3. Walk through the stages of Market Invention.

4. Where do you start with Market Invention? What types of companies benefit?

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamvasquez/

In this episode we talk to Tom Geary, Founder and Executive Creative Director of School of Thought.

1. The good news and bad news: the bar is impossibly low

2.The problem: herd mentality

1. Is it the brand vs. data? Nope!

2. The importance of striking an emotional chord. We’ve always done it, but now Google’s proven its effectiveness: whitepaper

3. How to set yourself up for success, as a marketer.

Connect with Tom on LinkedIn: https://www.linkedin.com/in/tom-geary-7538261/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth