In this episode we talk to Nathan Ellering, Head of Marketing at CoSchedule.

In this episode we talk to Steve Friedman, Co-Founder, Chief Strategist at CPG Agency.

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Josh Steimle, Founder & CEO at MWI & Founder of Influencer Inc.

Josh shares how he used Content-Based Networking to land an interview with a big-time CEO when he was a college student with no audience.

Josh continued to use content collaboration as a contributor for Forbes, Entrepeneur & Mashable to build relationships with ideal clients by giving them free press & highlighting them in larger publications.

Content-Based Networking helped Josh eventually land his first book deal.

Defintely a recommended read for CMOs (or aspiring CMOs):

Chief Marketing Officers at Work - http://amzn.to/2uroMBf.

Check out Influencer Inc's LinkedIn course Logan & Josh mention in this episode: https://www.influencerinc.co/ieli

In this episode we talk to Jonathan Gandolf, Director of Marketing at Springbuk.

1. How using B2B tactics in a B2C industry lead to out-of-the-box thinking

2. What inspired this category creation mindset (book: Play Bigger

3. How Springbuk is currently implementing this category creation mindset

4. The difference in fighting for market share and creating a new category

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf-0602a915/

In this episode we talk to Drew McLellan, CEO aka "Top Dog" at Agency Management Institute & host of the Build A Better Agency podcast.

The struggle for agencies (and B2B brands) to create more thought leadership content with little time usually ends in 2 undesirable outcomes:

1) You produce content in fits & starts and damage your reputation with your audience.

2) You produce bland content that doesn't add real value or deliver a message your customers couldn't find anywhere else.

Instead of struggling to produce new content year-round, Drew recommends starting with a piece of cornerstone content, then slicing & dicing it to create more than 50 pieces of new content throughout the year.

At AMI, Drews team does this by starting with a research project that creates the foundation for all kinds of content from there: podcast episodes, webinar series, articles for other publications, video series, blog posts, social posts, infographics and lead magnets--just to name a few.

This approach also helps you create content to get featured on other people's channels, like being able to deliver a keynote at an industry conference or being featured as a guest on other podcasts.

Check out Drew's previous episode on the show:

B2B Growth 298: 5 Reasons Agency Owners Should Start a Podcast

https://sweetfishmedia.com/agency-owners-podcast-drew-mclellan/

In this episode we talk to Moni Oloyede, Marketing Operations Specialist at Fidelis Cybersecurity.

Alyssa shares about how to start and leverage brand advocacy programs.

1. How well do you know your teams sales process

2. Closing the gap between MQL and SQL

3. How to get consistent & regular feedback from sales on lead quality

4. Marketing can help keep prospects engaged during a long sales cycle

Connect with Moni on LinkedIn: https://www.linkedin.com/in/moni-oloyede/

In this episode we talk to Alyssa Jacobson, Director of Marketing at Cross Install.

Alyssa shares about how to start and leverage brand advocacy programs.

1. How to start your brand advocate program

2. Examples of interesting brand advocacy programs

3. How to leverage advocates' social media, WOM, networks, and case studies

4. How to develop internal brand advocates

Connect with Alyssa on LinkedIn: https://www.linkedin.com/in/alyssafjacobson/

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode, Andrew shares how the leadership team at Sweet Fish is helping the Account Management Team form their identity as a unit.

In this episode we talk to Beau Brooks, SVP of Sales & Customer Experience at Formstack.

Beau shares his thoughts on the lack of prospecting typical for most Account Executives (AEs) in Sales organizations today.

We discuss:

Is this the biggest problem in SaaS Sales today?

Why is it a problem?

Doesn't the SDR/AE model lean into specialization & mean that AE's should solely focus on closing, not prospecting.

Check out our previous conversation with Beau on leading a remote sales team: https://sweetfishmedia.com/remote-sales-teams-beau-brooks

Want to learn best practices, tips, and strategies to generate positive and organic word-of-mouth marketing (WOMM) by building your own scalable referral program?

Get your free copy of The Definitive Guide to Referral Marketing from our friends over at Ambassador: GetAmbassador.com/growth

In this episode we talk to Lisa Walker, Vice President of Brand & Corporate Marketing at Fuze.

Here is the report Lisa mentions in this episode: https://www.fuze.com/workforce-futures

Lisa shares:

How work has transformed from a place we go to something we do

Work-from-home policies have helped to eliminate the stigma of working parents by enabling "work mode" in any environment. How do you create "work mode" anywhere?

How to think about work anytime as a leader & a team member

How to ensure that you stay present/active when working from anywhere

How to manage increasingly remote teams

How to measure remote employee engagement

How to culture in distributed organizations

For more reading on this topic, check out a really useful blog post for remote workers here: https://www.fuze.com/blog/5-top-earbuds-headsets-to-use-at-work