In this episode we talk to Sam Tarell, CEO at Hoop Brothers.

Sam shares about the importance of focusing on the human elements in your business:

1. The importance of focusing on the humans inside of our business processes

2. How to Focus on Humans in order to Change Company Culture

3. How Leadership vs Management creates more Opportunity

4. Balancing Empathy with Authority in Business Leadership

5. Using Empathy to Create Valuable Long-term Relationships

Connect with Sam on Twitter: https://twitter.com/SamTarell

In this episode we talk to David Shearer, VP Marketing at Looker.

David shares 4 steps to developing a fantastic customer experience, including:

1. Don't abandon early adopters

2. Consider establishing a Department of Customer Love

3. Don't ignore internal company culture

4. Recognize consumer expectations of B2B buyers

Connect with David on Twitter: https://twitter.com/mrshearer

In this episode we talk to Paul Teshima, Co-Founder & CEO of Nudge.ai, previously part of the co-founding team at Eloqua.

For more reading on this topic, check out: https://www.salesforce.com/quotable/articles/building-sales-relationships/

In this episode we talk to Leo Giel, Chief Revenue Officer at YouAppi.

Leo shares specific things to keep in mind when developing creative assets for video campaigns including:

• Duration

• Segmentation

• Hiring the right team

• Getting very particular about the details

• Lead with value in the message

• Refreshing your creative assets regularly

Click here to connect with this guest on LinkedIn.

In this episode we talk to Michael Yaroshefsky, Founder & CEO at RocketVisor. His friends simply call him Yarrow.

Michael (AKA Yarrow) shares:

The importance of having a strategy that is consistently executed

What are team's doing today to create repeatable sales processes?

The common gap between sales strategy & sales technology

The difference between what he describes as Level 1, 2 & 3 Sales organizations.

Click here to connect with this guest on LinkedIn.

In this episode we talk to Jonathan Bolton, Senior Vice President of Operations at BombBomb.

JB shares:

1. This sucks: humans are not face to face, which is not a good customer or employee experience. We are lonely. Humans are lonely because we are relational creatures.

2. Video can help: You get face, voice, personality & non-verbal queues.

3. How BombBomb is seeing results for video in CS: time to resolution, better one-touch resolution

4. Some of the best personal video examples

Click here to connect with this guest on LinkedIn.

In this episode we talk to Doug Kessler, Creative Director & Co-Founder of Velocity Partners.

Doug shares:

1) Why you have to remember that a name isn't everything

2) What should possibly be on your list as non-negotiable for a good B2B company name?

For instance...

• easily pronounced when read
• easily spelled when heard
• must not imply the wrong thing
• domain name available
• avoid existing vendor names

3) How do you remove subjectivity from the process

4) How do you actually start generating names?

Resource to check out: Onym, https://onym.co/

Check out the blog post that goes into even more detail:

https://velocitypartners.com/blog/renaming-a-b2b-brand-lessons-learned/

Click here to connect with this guest on LinkedIn.

In this episode we talk to Michelle Tillis Lederman, CEO & Founder of Executive Essentials. She is Forbes Top 25 Networking Experts, author of 4 books, has been featured (CBS, MSNBC, Wall Street Journal, NPR & New York Times) & the author of The Connector’s Advantage: 7 Mindsets to Grow Your Influence and Impact.

Michelle shares:

Why did you want to write this book?

Why be a connector?

The 7 levels of connectors & how to determine what type you are.

The 7 mindsets of successful connectors

The Connector's Advantage: http://theconnectorsadvantage.com

Follow up with Michelle or find a copy of the new book here:

Social Media:

Website: http://www.michelletillislederman.com/

Blog: http://www.michelletillislederman.com/blog/

Facebook: https://www.facebook.com/MichelleTillisLederman

LinkedIn: http://www.linkedin.com/in/communicationexpertspeaker

Twitter: https://twitter.com/mtlederman

YouTube: http://www.youtube.com/user/MichelleLederman

Instagram: https://www.instagram.com/mtlederman/

Click here to connect with this guest on LinkedIn.

In this episode of the #categorycreation series, John Rougeux interviews Bill Macaitis, who held the CMO and CRO roles at Salesforce, Zendesk, and Slack.

In this episode we talk to Anne Gherini, VP of Marketing & Partnerships at Affinity.

Check out the whitepaper that Anne mentions here:

https://www.affinity.co/whitepaper-grow-your-network

Anne shares:

What is an open network?

The importance of an open network

Why open networks drive sales success

Why super-connectors succeed

• They recognize that relationships are asymmetrical
• They have a holistic understanding of their team's network
• They understand the long game
• They exhibit high levels of emotional intelligence

Check out the book that Anne recommends in this episode here:

Give and Take: Why Helping Others Drives Our Success by Adam Grant

Click here to connect with this guest on LinkedIn.