Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”   Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" target="_blank" rel="noreferrer noopener"> LinkedIn</a>

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” &nbsp; Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" rel="noopener noreferrer">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" rel="noopener noreferrer"> LinkedIn</a>

Make a Podcast People Love

In this episode we talk to Janel Scott-Lind, Digital Marketing Manager at <a href="http://databaseusa.com/" target="_blank" rel="nofollow noopener noreferrer">DatabaseUSA</a>.

In this episode we talk to Janel Scott-Lind, Digital Marketing Manager at DatabaseUSA.

In this episode we talk to Janel Scott-Lind, Digital Marketing Manager at&nbsp;<a href="http://databaseusa.com/" rel="noopener noreferrer">DatabaseUSA</a>.

509: 3 Things You Should Know About Driving Organic Traffic w/ Janel Scott-Lind

In this episode we talk to Tukan Das, CEO and Co-Founder at <a href="http://leadsift.com/" target="_blank" rel= "nofollow noopener noreferrer">Leadsift</a>.

In this episode we talk to Tukan Das, CEO and Co-Founder at Leadsift.

In this episode we talk to Tukan Das, CEO and Co-Founder at&nbsp;<a href="http://leadsift.com/" rel="noopener noreferrer">Leadsift</a>.

508: The 5 Top Challenges Facing B2B Marketers in 2017 w/ Tukan Das

In this episode we talk to Steve de Mamiel, Director at <a href="https://www.hostopia.com/en/" target="_blank" rel= "noreferrer nofollow">Hostopia</a> and author of "The Mongrel Method".

In this episode we talk to Steve de Mamiel, Director at Hostopia and author of "The Mongrel Method".

In this episode we talk to Steve de Mamiel, Director at&nbsp;<a href="https://www.hostopia.com/en/" rel="noopener noreferrer">Hostopia</a>&nbsp;and author of "The Mongrel Method".

507: The Forgotten Marketing Persona w/ Steve de Mamiel

In this episode we talk to Jennifer "JJ" Johnson, Chief Marketing officer at <a href="http://www.tenable.com/" target= "_blank" rel="noreferrer nofollow">Tenable</a>.

In this episode we talk to Jennifer "JJ" Johnson, Chief Marketing officer at Tenable.

In this episode we talk to Jennifer "JJ" Johnson, Chief Marketing officer at&nbsp;<a href="http://www.tenable.com/" rel="noopener noreferrer">Tenable</a>.

506: Category Design (and When Your Company Needs To Do It) w/ Jennifer Johnson

In this episode we talk to Simon Thompson, the Founder of <a href="https://contentkite.com/" target="_blank" rel= "nofollow noopener noreferrer">ContentKite</a>. Check out ContentKite's special offering to B2B Growth listeners <a href="http://contentkite.com/b2bgrowth/" target= "_blank" rel="nofollow noopener noreferrer">here</a>.

In this episode we talk to Simon Thompson, the Founder of ContentKite. Check out ContentKite's special offering to B2B Growth listeners here.

In this episode we talk to Simon Thompson, the Founder of&nbsp;<a href="https://contentkite.com/" rel="noopener noreferrer">ContentKite</a>. Check out ContentKite's special offering to B2B Growth listeners&nbsp;<a href="http://contentkite.com/b2bgrowth/" rel="noopener noreferrer">here</a>.

505: How to Actually Convert Your Readers With Content w/ Simon Thompson

In this episode we talk to Louis Gudema, President of <a href="http://revenueassociates.biz/" target="_blank" rel="noreferrer nofollow">revenue + associates</a>.

In this episode we talk to Louis Gudema, President of revenue + associates.

In this episode we talk to Louis Gudema, President of&nbsp;<a href="http://revenueassociates.biz/" rel="noopener noreferrer">revenue + associates</a>.

504: 4 Customer Retention Tactics for B2B Brands w/ Louis Gudema

In this episode we talk to James Thomas, CMO of <a href= "https://www.allocadia.com/" target="_blank" rel= "noreferrer">Allocadia</a>.

In this episode we talk to James Thomas, CMO of Allocadia.

In this episode we talk to James Thomas, CMO of&nbsp;<a href="https://www.allocadia.com/" rel="noopener noreferrer">Allocadia</a>.

503: Why Only 21% of Marketers Can Measure Their Revenue Impact w/ James Thomas

In this episode we get to talk to Tyler Farnsworth, Managing Director at <a href="http://www.augustunited.com/" target= "_blank" rel="noreferrer">August United</a>.

In this episode we get to talk to Tyler Farnsworth, Managing Director at August United.

In this episode we get to talk to Tyler Farnsworth, Managing Director at&nbsp;<a href="http://www.augustunited.com/" rel="noopener noreferrer">August United</a>.

502: An Outside the Box Approach to B2B Influencer Marketing w/ Tyler Farnsworth

In this episode we get to talk to Logan Young, Vice President, Strategy at <a href="https://blitzmetrics.com/" target= "_blank" rel="noreferrer">BlitzMetrics</a>.

In this episode we get to talk to Logan Young, Vice President, Strategy at BlitzMetrics.

In this episode we get to talk to Logan Young, Vice President, Strategy at&nbsp;<a href="https://blitzmetrics.com/" rel="noopener noreferrer">BlitzMetrics</a>.

501: How to Effectively Run B2B Facebook Ads w/ Logan Young

In this episode we get to talk to Joe Chernov, VP of Marketing at <a href="http://www.insightsquared.com/" target="_blank" rel="noreferrer">InsightSquared</a>.

In this episode we get to talk to Joe Chernov, VP of Marketing at InsightSquared.

In this episode we get to talk to Joe Chernov, VP of Marketing at&nbsp;<a href="http://www.insightsquared.com/" rel="noopener noreferrer">InsightSquared</a>.

500: Sales, Marketing, and the Unsung Heroes of Today's Growing Companies w/ Joe Chernov

Sharing lessons learned from the best content on the internet with B2B marketers.

Share B2B Growth

Sign up to save your podcasts

B2B Growth

FAQs about B2B Growth:

How many episodes does B2B Growth have?

B2B Growth episodes:

FAQs about B2B Growth:

How many episodes does B2B Growth have?

More shows like B2B Growth

Sales Gravy: Jeb Blount

The GaryVee Audio Experience

Social Media Marketing Podcast

The Amy Porterfield Show

The Digital Marketing Podcast

Marketing School - Digital Marketing and Online Marketing Tips

The Martell Method w/ Dan Martell

Masters of Scale

The Game with Alex Hormozi

Make It Happen Mondays - B2B Sales Talk with John Barrows

The Futur with Chris Do

Nudge

My First Million

The Artificial Intelligence Show

Marketing Against The Grain