Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”   Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" target="_blank" rel="noreferrer noopener"> LinkedIn</a>

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” &nbsp; Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" rel="noopener noreferrer">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" rel="noopener noreferrer"> LinkedIn</a>

Make a Podcast People Love

In this episode we talk to April Meyer, Marketing Director at <a href="https://www.thomsonreuters.com/en.html" target= "_blank" rel="noreferrer">Thomson Reuters</a>.

In this episode we talk to April Meyer, Marketing Director at Thomson Reuters.

In this episode we talk to April Meyer, Marketing Director at&nbsp;<a href="https://www.thomsonreuters.com/en.html" rel="noopener noreferrer">Thomson Reuters</a>.

489: How to Re-Engage Decision Makers When They "Go Dark" w/ April Meyer

In this episode we talk to David Lewis, Founder & CEO at <a href="https://www.demandgen.com/" target="_blank" rel= "noreferrer">DemandGen</a>.

In this episode we talk to David Lewis, Founder & CEO at DemandGen.

In this episode we talk to David Lewis, Founder &amp; CEO at <a href="https://www.demandgen.com/" rel="noopener noreferrer">DemandGen</a>.

488: Marketing to the Lower Funnel: How to Maximize Revenue From Your Installed Base w/ David Lewis

In this episode, James shares the 6 things he's been doing to get over 100,000 views on his LinkedIn content.

In this episode, James shares the 6 things he's been doing to get over 100,000 views on his LinkedIn content.

487: 6 Ways to Get Thousands of Views on LinkedIn

In this episode we talk to Jake Hurwitz, Founder and CEO at <a href="http://www.eyesightcollective.com/" target= "_blank" rel="noreferrer">Eyesight Collective</a>. Here's a coupon code you can use at Eyesight Collective for 30% off: Just type "b2bgrowth" at checkout on <a href= "http://eyesightcollective.com/entrepreneurship" target="_blank" rel="noreferrer">eyesightcollective.com/entrepreneurship</a>.

In this episode we talk to Jake Hurwitz, Founder and CEO at Eyesight Collective. Here's a coupon code you can use at Eyesight Collective for 30% off: Just type "b2bgrowth" at checkout on eyesightcollective.com/entrepreneurship.

In this episode we talk to Jake Hurwitz, Founder and CEO at&nbsp;<a href="http://www.eyesightcollective.com/" rel="noopener noreferrer">Eyesight Collective</a>. Here's a coupon code you can use at Eyesight Collective for 30% off: Just type "b2bgrowth" at checkout on&nbsp;<a href="http://eyesightcollective.com/entrepreneurship" rel="noopener noreferrer">eyesightcollective.com/entrepreneurship</a>.

486: Building a Brand: 5 Things Every Marketer Needs to Understand w/ Jake Hurwitz

In this episode, James shares a recap of what he learned from Tyler Farnsworth's session at <a href= "http://ctaconf.com">CTAConf 2017</a>.

In this episode, James shares a recap of what he learned from Tyler Farnsworth's session at CTAConf 2017.

In this episode, James shares a recap of what he learned from Tyler Farnsworth's session at&nbsp;<a href="http://ctaconf.com" rel="noopener noreferrer">CTAConf 2017</a>.

485: A Roadmap to Remarkable Influencer Marketing

In this episode, James shares a recap of what he learned from Wil Reynold's session at <a href="http://ctaconf.com">CTAConf 2017</a>.

In this episode, James shares a recap of what he learned from Wil Reynold's session at CTAConf 2017.

In this episode, James shares a recap of what he learned from Wil Reynold's session at&nbsp;<a href="http://ctaconf.com" rel="noopener noreferrer">CTAConf 2017</a>.

484: Breaking the Silo Between CRO and SEO To Make BIG Wins

In this episode, James shares a recap of what he learned from Joel Klettke's session at <a href="http://ctaconf.com">CTAConf 2017</a>.

In this episode, James shares a recap of what he learned from Joel Klettke's session at CTAConf 2017.

In this episode, James shares a recap of what he learned from Joel Klettke's session at&nbsp;<a href="http://ctaconf.com" rel="noopener noreferrer">CTAConf 2017</a>.

483: How to Read Your Customers' Minds

In this episode, James shares a recap of what he learned from Kindra Hall's session at <a href="http://ctaconf.com">CTAConf 2017</a>.

In this episode, James shares a recap of what he learned from Kindra Hall's session at CTAConf 2017.

In this episode, James shares a recap of what he learned from Kindra Hall's session at&nbsp;<a href="http://ctaconf.com" rel="noopener noreferrer">CTAConf 2017</a>.

482: What a Story Is and What a Story Is Not

In this episode, James shares a recap of what he learned from Oli Gardner's session at <a href="http://ctaconf.com">CTAConf 2017</a>.

In this episode, James shares a recap of what he learned from Oli Gardner's session at CTAConf 2017.

In this episode, James shares a recap of what he learned from Oli Gardner's session at <a href="http://ctaconf.com" rel="noopener noreferrer">CTAConf 2017</a>.

481: How to Capture the Data You Need to Make Better Design Decisions

In this episode we talk to Alison Kedzior, Director of Marketing at <a href="http://www.rahisystems.com/" target="_blank" rel= "noreferrer">Rahi Systems</a>.

In this episode we talk to Alison Kedzior, Director of Marketing at Rahi Systems.

In this episode we talk to Alison Kedzior, Director of Marketing at&nbsp;<a href="http://www.rahisystems.com/" rel="noopener noreferrer">Rahi Systems</a>.

480: How to Take Advantage of Social Media Marketing in 2017 w/ Alison Kedzior

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