Join us for an enlightening conversation with Jonathan Wistman, the acclaimed "Sales Boss" known for his mastery in guiding sales teams to success. Witness firsthand how Jonathan's journey from entrepreneurship to consulting has shaped his unique insights into the vital importance of investing in people for business growth. We uncover the strategies behind building a workplace culture where employees thrive and explore the core concepts of people management, motivation, and leadership across industries, with a special focus on the roofing sector.

Unlock the secrets of the BOSS Hiring Framework—Behavior, Outlook, Skill, and Stature—that can transform your team performance. Jonathan shares actionable advice on hiring strategies, particularly in sales roles, evaluating the pros and cons of industry-specific experience versus general sales talent. Discover why understanding the critical behaviors and outlook of team members often trumps teachable skills, and learn how to construct a cohesive, high-performing sales team by defining the qualities your business most needs.

Prepare to be inspired by the groundbreaking work of a data scientist using machine learning to predict employee potential and retention. We'll delve into the fascinating dynamics of human behavior and how businesses can harness these insights to make informed hiring decisions. We also explore the captivating intersection of marketing and recruiting, emphasizing how thoughtfully crafted job advertisements can attract top talent. By aligning personal and organizational goals, leaders can foster more effective team performance, paving the way for long-term success.

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