Elite Trail Running athletes deserve every single dollar a brand will give them in a contract, but is it sustainable? Can the industry support sponsoring athletes?

I don't think the current model is sustainable and this episode goes into depth on why.

Caveat, I'm probably in the top 1% of elite trail running fans. I'm asking this question because I love this sport and want it to grow. But it doesn't help to simply cheer it on as-is. It needs a critical look.

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Sponsors:

VKTRY Insoles - I wear these every run, 20% off.

PATH Projects - My favorite running shorts, Borderlands10 for 10% off.

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