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Elite Trail Running athletes deserve every single dollar a brand will give them in a contract, but is it sustainable? Can the industry support sponsoring athletes?
I don't think the current model is sustainable and this episode goes into depth on why.
Caveat, I'm probably in the top 1% of elite trail running fans. I'm asking this question because I love this sport and want it to grow. But it doesn't help to simply cheer it on as-is. It needs a critical look.
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Sponsors:
VKTRY Insoles - I wear these every run, 20% off.
PATH Projects - My favorite running shorts, Borderlands10 for 10% off.
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Borderlands
YouTube
Threads
We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.
By Josh Rosenthal4.8
4949 ratings
Elite Trail Running athletes deserve every single dollar a brand will give them in a contract, but is it sustainable? Can the industry support sponsoring athletes?
I don't think the current model is sustainable and this episode goes into depth on why.
Caveat, I'm probably in the top 1% of elite trail running fans. I'm asking this question because I love this sport and want it to grow. But it doesn't help to simply cheer it on as-is. It needs a critical look.
----
Sponsors:
VKTRY Insoles - I wear these every run, 20% off.
PATH Projects - My favorite running shorts, Borderlands10 for 10% off.
---
Borderlands
YouTube
Threads
We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android.

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