Richard Brenner: Hypothesis-Driven Product Ownership, The Experimental Mindset

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The Great Product Owner: The Experimenter

Richard describes great Product Owners as "experimenters" who understand that everything they do is a hypothesis requiring validation. The best POs establish feedback loops early, actively engage with users and clients, and approach product development with a scientific mindset. Richard shares an experience working with a "coaching PO" who excelled at involving everyone in defining what needed to be done. 

This PO was inspiring and helped the team participate in both building and decision-making processes. Richard emphasizes that the relationship between PO and team must be a true partnership—not hierarchical—for success to occur. Great POs facilitate team involvement rather than dictating direction, creating an environment where collaborative problem-solving thrives.

In this segment, we refer to the Role Expectation Matrix Retrospective, and the Product Owner Sprint Checklist, a hands-on coaching tool for anyone interested in helping PO’s prepare and lead successful Sprints with their teams.

The Bad Product Owner: The Tech Visionary Disconnected from Users

Richard recounts working with a high-level sponsor, a medical doctor interested in technology, who hired multiple development teams (up to four Scrum teams) to build a product. While technically knowledgeable, this PO had very concrete ideas about both the technology and solution based on assumptions about client needs. 

The team developed impressive technology, including a domain-specific language (DSL), and felt they were performing well—until they delivered to actual clients. Only then did they discover users couldn't effectively use the software, requiring a complete rethinking of the UX concept. This experience taught Richard the critical distinction between the customer (the sponsor/PO) and the actual end users, demonstrating how even technically sophisticated Product Owners can miss essential user needs without proper validation.

Self-reflection Question: How might you help Product Owners in your organization balance their vision with the practical realities of user needs and feedback?

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About Richard

Richard is a versatile technology leader with experience as a Software Engineer, Product Owner, and Agile Coach. Passionate about building software that excites, he thrives at the intersection of technology, change, and leadership. Lately, he's focused on Collaborative Modeling, bridging disciplines to drive innovation and create meaningful impact.

You can link with Richard Brenner on LinkedIn.