It’s easy to get caught up in the next shiny thing in fitness.

The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration plates – you name it. And every few years, a new wave promises faster results, easier marketing, or a shortcut to success. 

And yeah, these things can be fun, and they might even work – for a while. But when gym owners build their entire identity around one of these trends, it can put the entire business on shaky ground.

In this episode, Tim and Randy talk about why tying yourself to a single tool, brand, or fad is a dangerous move. They share real examples of gyms that went all-in and paid the price, and they explain how putting your trust in outside systems – like CrossFit or boutique tech – can backfire fast.

More importantly, they share what to focus on instead – something solid, proven, and built to last.

Tune in to hear how to keep your gym grounded, no matter what’s trending next.

Key Takeaways: 

• Intro (00:00)
• Trends like Jazzercise to CrossFit have come and gone (00:31)
• Strength training is a timeless foundational method (05:27)
• EMF suits are trendy but impractical (06:20)
• Tim’s personal experience with an EMF suit (07:43)
• Tools shouldn't define the business model (10:06)
• Stick with strength training for long-term viability (11:34)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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