In this episode of the Service MVP Podcast, Joe Crisara sits down with Lee Salz, author of The First Meeting Differentiator, to uncover what truly sets top-performing salespeople apart from the rest.

Most people think listening is the key to better sales — but as Lee reveals, it’s really the art of asking thoughtful, emotionally engaging questions that creates meaningful conversations and lasting client relationships.

What You'll Learn:
✅ Why emotion, not logic, drives buying decisions
✅ How to ask questions that spark engagement and trust
✅ The secret to turning discovery meetings into consultations
✅ How to use stories to make your message unforgettable
✅ Why your goal isn’t to “win every deal”, but to qualify the right ones

💡 Free Resources Mentioned:
Join the MVP Club! Start your 2-week FREE TRIAL today and dive into our comprehensive online courses. Don't miss out on this chance to boost your skills—join now!
https://www.servicemvp.com/mvpclub

Check out The First Meeting Differentiator book by Lee Salz here:
https://salesarchitects.com/books/first-meeting-differentiator/

Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today!
https://book.servicemvp.com/get-your-book

Schedule a 10 Minute Call to find out how Service MVP can 3x your revenue!
https://go.servicemvp.com/schedule-10-minute-call

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