30 Minutes to President's Club | No-Nonsense Sales

Be Upfront With Discovery | Mark Nietzel | 30MPC Hall of Fame


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ACTIONABLE TAKEAWAYS:

  • Set Multiple Agendas: Before showing a high-level demo, re-establish the agenda. Explain what you'll show, present it, then recap by tying it back to the meeting's outcome.
  • Dangle the Carrot: Identify one problem to address in your demo, then ask for two or three more use cases. Use curiosity to uncover additional discovery points before diving into the demo.
  • Anchor to an Outcome: Start the call by setting a clear decision-oriented goal, such as determining if further evaluation is worth their time.
  • Be Blunt About Goals: In rip-and-replace scenarios, state the stakes directly, like weighing the pain of switching versus the potential benefits. This disarming honesty builds trust.


    MARK'S PATH TO PRESIDENTS CLUB:

    • Commercial Sales Manager @ Procore
    • Sales Manager, Emerging @ Procore
    • Enterprise Account Executive @ Procore
    • Senior Account Executive, Mid-Market @ Procore

    • RESOURCES DISCUSSED:

      • Join our weekly newsletter
      • Things you can steal
      • Michelle Cecil Episode
      • ...more
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