In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech-driven solution to fight back, automating claims and even planning to incorporate AI.

They also discuss unique strategies for hacking travel, from booking luxury accommodations with points to flying business class for a fraction of the cost. This episode is packed with insider tips and the innovative thinking behind a rapidly growing startup that's transforming the travel industry. Don’t miss it!

Timestamps

0:00 Intro

8:51 Skip The Banter

10:12 Zo and John's Backstory

13:35 How Airfairness Works

16:40 How Airlines Lie

18:24 Airline Delays

20:00 Airfare Compensation

25:50 Strict European Rules

34:10 Credit Card Points

43:35 Flight Price Spikes

53:21 The Most Powerful Loyalty Program

1:04:33 Pissed Off Customers

1:13:18 Zo and John's Misfit

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Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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