Alex Patterson is founder and CEO of Beat The Bomb, an interactive entertainment venue inspired by action movies and team-building games. The concept combines mission-based challenges with a paint bomb finale. Patterson shares insights on the business's growth, ideal real estate, and target demographics. The conversation covers Beat the Bomb's unique gaming rooms, their formation inspired his experience working at Tough Mudder, and the potential for future growth in interactive digital gaming. 

This interview was recorded at Entertainment Experience Evolution 2025, a conference by InterFace Conference Group, which is a division of France Media Inc.

James Cook is the director of retail research in the Americas for JLL. 

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.