If you want to increase your profits we need to reflect on what our self worth is. Stop comparing yourself to others around you and where they are at. Focus on your own journey. Your self worth is shaped by our Experience, Education, Confidence, and Time. Give yourself daily words of affirmation to help boost your self esteem and carve out time to learn and grow. Confidence will be your result of your efforts in building your self worth. Your pricing strategy should not be a comparison to the other businesses around you but by your demographics, expenses, time, and experience. A specific formula should be in place according to how much do you want/need to make verses your expenses. Discounting with strategy can help grow your business if done correctly. Never discount just to discount. Use this as a way to attract new clients, incentives for existing clients and open doors for new services. Always work on your self worth and create a solid plan on pricing and discounts to grow your business and get you closer to your goal