In this episode, we sit down with Ben Atanga, a dynamic entrepreneur who is reshaping holistic wellness. Ben shares his path from studying child psychology to founding The Stretch Loft, a cutting-edge business that harnesses the power of stretch therapy and guided breathing to release tension and promote healing. His personal experience with injury recovery led to the creation of The Stretch Loft and The Stretch Loft Academy, where over 200 practitioners have been trained under his guidance. With the successful launch of his seventh studio, Ben offers insights into how this innovative approach addresses muscle tension in a way no other modality does.

We also explore the untapped potential of integrating stretch therapy into existing businesses, boosting both diversification and revenue. Discover how adding this service can transform a simple appointment into a comprehensive wellness experience, enhancing client engagement for hairdressers, massage therapists, and spa owners alike.

Learn more about The Stretch Loft: https://thestretchloft.com/
Follow The Stretch Loft on Instagram: @thestretchloft
Email Ben: [email protected]

Conversation highlights:
1:03 What is stretch therapy?
3:30 The difference between stretch therapy and other holistic wellness services
6:05 What does a stretch therapy session look like?
10:40 The mobility assessment that tells the story of your body
12:58 Diversifying your business with stretch therapy services
16:29 How being team-based supports the franchise model
20:53 How being team-based changed the Stretch Loft's culture

Watch the video version of this episode: https://youtu.be/LLzJyensi_0

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

Join us as we sit down with Eva DuPont from Infiniti HR and Heather Watkins, a waxing studio owner thriving with Human Resources support, to uncover the invaluable benefits of HR services for even the smallest of beauty businesses. Hear firsthand how HR expertise not only ensures compliance with essential laws but also acts as a vital safety net during challenging situations, like when a viral social media mishap strikes. Heather shares her journey with Infiniti HR, proving that tailored HR solutions can empower your employees and help your business grow.

Book an appointment with Eva: www.evadupont.com

Conversation highlights:
2:45 How human resources applies to beauty businesses
4:35 How to know when you need HR support
6:59 The 4 hidden labor costs
10:00 The difference between payroll and HR services
12:39 Offering benefits to your salon/spa employees
15:30 How HR services can work for a small beauty business
21:58 The benefits Heather experienced after utilizing HR services

Watch the video version of this episode: https://youtu.be/6Sf4MiRkIpM

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

Join us as we sit down with Ameet Kallarackal, the visionary CEO and co-founder of Glammatic, who reveals the secrets to dominating your digital presence. Ameet shares compelling insights showing that a whopping 72% of potential clients search for salons and spas on Google first, making it imperative to rank high in search results. He unpacks the pitfalls of relying solely on platforms like Facebook and Instagram and underscores the necessity of maintaining a robust and credible online image.

In this episode, Ameet walks us through practical strategies for setting your salon/spa apart through strong branding and team visibility. Ameet also dives into the tools and tips for maintaining an active and engaging online presence, ensuring your brand remains top of mind for both loyal and new customers.

Learn more about Glammatic: www.glammatic.com

Conversation highlights:
1:51  Why it's important for your business to have a strong online presence
4:34  Where most businesses go wrong with their online presence
6:30  The mystery of Google's algorithm
9:05  Matching your online presence to your in-person client experience
10:40  Where to start with optimizing your online presence
14:24  How to simplify and automate your online marketing
17:03  How to stand out in people's email inbox
18:50  The time investment for maintaining your online presence
21:37  The ROI of a great online presence
23:20  The social media platforms you HAVE to be on as a beauty business
26:13  How Glammatic helps beauty businesses build their online presence
29:00  An exclusive offer from Glammatic for the Strategies Community

Watch the video version of this episode: https://youtu.be/ZOSFJPBm8CE

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

On this episode, we sit down with seasoned tax attorney, Tina Azarvand, as she shares expert tax strategies tailored specifically for beauty entrepreneurs. From exploring the benefits and drawbacks of sole proprietorships, LLCs, and S-Corps to emphasizing the importance of proactive tax planning, Tina equips you with the insights needed to optimize your tax obligations and compliance. She delves into the specifics of S-Corp salary requirements and new filing mandates under the Corporate Transparency Act, ensuring you make informed decisions for your business.

Learn more about Azarvand Tax Law: https://azarvandtaxlaw.com/
Contact Azarvand Tax Law: [email protected]

Conversation highlights:
2:12 The pros and cons of different business classifications (LLC, S-corp, etc.)
9:03 The most common tax pitfalls of small businesses
14:02 The dangers of misclassifying your independent contractors
20:15 What to do if your business has fallen behind on taxes
28:37 Tina's two key tips for staying proactive with your business taxes

Watch the video version of this episode: https://youtu.be/uSois_fZUms

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

How do you turn a group of individuals into a thriving, cohesive team? In this episode, we sit down with Laura Hess, the General Manager of A Glo Spa and Salon Co., who shares her secrets to leading a dynamic salon team. Discover A Glo's approach to managing diverse personalities and work styles, using tools like personality assessments to ensure everyone is on the same page. Learn how celebrating successes, setting meaningful goals, and promoting collaboration over competition can motivate your team, even during the slow times.

Learn more about A Glo Spa and Salon Co.: www.aglospa.com

Watch the video version of this episode: https://youtu.be/7cPfuw0xCoI

Conversation highlights:
1:15 What it's like to manage a salon/spa TEAM
2:13 How to keep your team cohesive
3:25 The challenges of managing in a team-based salon/spa environment
4:30 Keeping your team engaged/motivated
6:20 Navigating conflict amongst your team
7:33 Managing client conflict in the salon/spa
9:23 How to make your team members feel valued
11:35 How A Glo built a thriving culture
13:30 Laura's advice for someone stepping into a manager role in a salon/spa 

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

In this episode, we're diving into financial stability in the beauty industry with our insightful chat featuring Randi Rose, co-founder of Thrive Business Services. Discover why relying solely on increased sales won't cure your financial woes, and learn how meticulous bookkeeping can transform your business. Randi shares indispensable advice on managing costs, understanding proper pricing strategies, and tracking income and expenses to stay within budget. This episode is packed with essential tips on achieving financial clarity and making informed decisions that align with your business goals.

Thrive Business Services website: https://thrivebusinessservices.net/

Conversation highlights:
3:12 The most common financial challenges faced by beauty business leaders
6:53 How a bookkeeper enhances your current financial processes
12:10 The downfalls of using Excel to manage your finances
15:50 What you should expect from your bookkeeper
18:10 The most common inaccuracies on your balance sheet

Watch the video version of this episode here: https://youtu.be/-0bwa07lhRE

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

How do you transform a small beauty business into a thriving enterprise? Join us as we chat with Christi Newell, the visionary owner of A Glo Spa and Salon Co, who has done exactly that. Discover how Christi grew her salon from a team of six in 1999 to a bustling business with 45 employees through innovative leadership strategies.

You'll learn how Christi identifies and nurtures individual talents within her team, creating advanced positions that keep her employees engaged and motivated.
Tune in to learn how creating a safe space for idea-sharing and accountability can transform your business environment.

Conversation highlights:
1:02  A Glo Spa & Salon's growth journey
2:33  Developing leaders in your beauty business
4:20  How developing leaders helps with employee retention
6:20  How developing leaders helps your business grow
8:59  Becoming the visionary of your business
11:59  Empowering your team to take the lead
16:57 Creating a culture of accountability
19:56  Christi's advice for salon/spa owners hesitant to invest in leadership development

Watch the video version of this podcast:  https://youtu.be/fnZxaxLZ-k0

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

Join us as we chat with Sarah McGee, the innovative owner of Thirty Hair Salon in Columbia, Maryland. Sarah, a second-generation hairstylist, opens up about her unique journey and the effective hiring strategies that set her salon apart. Discover how she leverages a strong team culture to not only attract top talent but also ensure long-term success in leadership and business growth.

You'll learn Sarah's meticulous hiring process that ensures the right fit for a team-oriented business. Her insights into playing the long game in hiring, even if it means short-term sacrifices, offer actionable tips for anyone looking to enhance their own hiring processes and company culture.

Conversation highlights:
0:00 Sarah’s ‘secret sauce’ for creating a strong hiring pool
7:03 Optimizing your social media presence to attract clients AND employees
12:55 Detailing Sarah’s hiring process to sharpen company culture
20:00 Sarah’s fail-proof interview questions
23:28 The qualities of an ideal candidate

Watch the video version of this episode: https://youtu.be/UOigUDBoryg

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

How does one conversation change the course of a life? Join us for an inspiring story with Kim Becker from Hello Gorgeous, a nonprofit born out of a dream to help women battling cancer feel beautiful again. Listen as Kim reveals her incredible journey, shifting from a legal career to becoming a passionate hairdresser, salon owner, and now non-profit founder. Sparked by a pivotal discussion with her late husband, Kim envisioned a mobile day spa, bringing luxurious, free makeovers to women during their toughest times. This episode highlights the beauty industry's generous spirit and Kim’s unwavering dedication to her cause.

Tune in to discover the transformative impact on salons and the women they serve through Hello Gorgeous' certification program. You'll learn how this initiative not only supports women battling cancer but also enriches salon culture and fosters community involvement.

Conversation highlights:
0:00 How ‘Hello Gorgeous!’ came to be
6:10 How beauty care changes lives
9:00 The nuances of beauty services for cancer patients
12:25 The Hello Gorgeous Experience
18:06 How to get involved with Hello Gorgeous
20:00 How giving back transforms the culture at your beauty business

Learn more about Hello Gorgeous: www.hellogorgeous.org
Connect with Kim Becker: [email protected]

Watch the video version of this episode: https://youtu.be/E2Sjsd7YFeE

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.

Have you ever felt overwhelmed by financial statements and unsure what they tell you about your business? Join us as we strip away the complexities of financial literacy with Strategies' Director of Coaching and Educator, Daryl Jenkins. In this episode, we break down three critical financial documents every beauty business owner needs to be familiar with into simple, digestible concepts. By likening these financial documents to chapters in a book, you'll learn how each one tells a vital part of your business's story. You'll learn how these documents help you make smarter business decisions so you can start writing your business' next profitable chapter.

Conversation highlights:
0:00 Financial literacy is simpler than you think
4:03 Your business is made up of chapters… What is the full story?
5:40 Profit is not cash, so what is it?
7:33 Daryl’s #1 tip for profit and loss statements
12:05 Is your company in good health? Your balance sheet can tell you
16:25 The third and most neglected chapter: the statement of cash flows
20:00 Daryl’s recommendations to kickstart your financial understanding
21:28 Adding the fourth chapter with Strategies’ key ingredient
23:51 What now? The first steps to unlock your financial literacy

Watch the video version of this episode: https://youtu.be/rxak_MHej0I 

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


Strategies: https://www.strategies.com
Salon/Spa Business Coaching: https://strategies.com/memberships/
In-Person Salon/Spa Seminars: https://strategies.com/education
Podcast: https://strategies.com/podcast/
Instagram: https://www.instagram.com/strategiesteam
Facebook: https://www.facebook.com/strategies
Online Education Portal: https://learning.strategies.com/

The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.