Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing ad creative in the premium beauty and wellness space. Drawing from years of experience and countless tests across major ad platforms, Lauren reveals why most brands are getting creative wrong and how to shift from “pretty” to “profitable.” From bridging the communication gap with design teams to using data to override subjective bias, this episode delivers actionable strategies to help CMOs, creative directors, and brand owners finally align aesthetics with ROI. If you’re ready to stop wasting ad spend and start scaling smart, this episode is your new playbook.

Chapters:

• 00:00:00 - Kicking Things Off: Welcome to Perpetual Traffic
• 00:00:43 - Why Creative Is the Secret Weapon in Modern Marketing
• 00:02:21 - Meet Lauren Schwartz: The Creative Brain Behind the Conversions
• 00:04:42 - Cracking the Code on Creative Teams (Without Losing Your Mind)
• 00:08:26 - “I Just Don’t Like It”: Turning Vague Feedback into Winning Ads
• 00:20:22 - Brand vs. Performance: Who Wins and Why It Matters
• 00:24:22 - The Lip Gloss That Crushed It: How Raw Content Drives Real Sales
• 00:29:19 - Luxe Meets Lo-Fi: Finding the Sweet Spot for Scalable Ads
• 00:32:06 - How to Sell a Look (and Skyrocket Your AOV)
• 00:35:35 - Smart Creative for Beauty Brands That Actually Moves Product
• 00:38:04 - Stop Selling Products—Start Telling Stories That Convert
• 00:45:30 - Wrapping Up: What’s Next in the Creative Series

LINKS AND RESOURCES:

• ACTUAL Data Driven Creative
• Scale Your Beauty Brand Without Wasted Spend
• Tier 11 on YouTube
• Lauren Schwartz on LinkedIn
• Get Your nCAC Calculator Now!
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Unbounce - Code PT10off

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