Core Memory

Because Sometimes a Chicken Sandwich Needs to Get to Space


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Several years ago, KFC did something ridiculous. It hired a giant, stratospheric balloon maker called World View to put its Zinger Chicken sandwich into space. Or at least near space.

This was an expensive, showy endeavor and no less than Rob Lowe came on as a new Colonel Sanders-cum-Mission Control Lead for the stunt. Ultimately, the sandwich did not go quite as high as KFC wanted, but, still, I was entertained.

A young man named Andrew Antonio helped drive much of World View’s marketing for the space sandwich. And he became something of a stratospheric balloon guru in the process.

He’s now the CEO of Urban Sky, a maker of smallish balloons that can be launched in a matter of minutes and, just as impressively, the guest on this episode of the Core Memory pod.

We, of course, talk about the KFC happening and about putting humans, cameras, sensors and all kinds of things into the stratosphere. Antonio’s dream is to have the stratosphere filled with balloons performing useful tasks. As you might expect, China and Russia share in these ambitions.

Enjoy the show.



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Core MemoryBy Ashlee Vance

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